We are Pragma, a team of more than 450 people and present in more than 5 countries. With over 24 years in the market, we have created or improved the digital presence of many of the most important brands in Colombia and Latin America, and we have walked them through their growth process.
We are passionate about the digital world and making people’s lives easier, with agile transactions, outstanding user experiences and content that’s both exciting and educational.
in the digital world
people in our team
3 in Colombia,
1 in Panamá
in which we are present
As architects of experience, understanding culture and behaviour is core to everything we do. To unlock this, we use every tool at our disposal: ethnographic research, interviews, analytics and data, testing, testing, and more testing. And in this space, no project is ever called “done”: we continue to update and optimize until someone tells us to stop.
We’re always exploring new tech and new paradigms, and R&D runs through our blood. Our tech, creative and strategy teams work in close concert on every project to ensure that we’re always probing the very latest ways to unleash the awesome.
Our user-centric, data-driven approach focuses on creating a seamless experience across all digital, physical and communications touchpoints. This unified brand experience results in a much more consistent, impactful, and valuable relationship with the user.
Digital transformation is the profound transformation of business and organizational activities, processes, competencies and models to fully leverage the changes and opportunities of a mix of digital technologies and their accelerating impact across society in a strategic and prioritized way, with present and future shifts in mind.
Some of our proudest work
An app to buy, send and request money on a daily basis. No costs or hidden fees. Nequi is a banking product made specially for a young audience who don’t believe in banks or tedious procedures with signatures and references. It is a mobile platform that allows users to make transactions and control their money, all in one place. It is available in iOS and Android stores, by searching the word ‘Nequi’.
Nuance, the multinational voice technology corporation, came to us in search of a creative solution to promote their marketing platform Nuance Loop, which offered new sources of income for mobile communication providers. We produced 6 promotional videos for their services, proving Pragma was ready to activate brands in any part of the world.
In Colombia, a client may take up to 7 days to receive a loan, so Bancoomeva wanted an integrated business solution to speed up the process of credit approvals. We executed an automation project that enabled the bank to analyze, approve and pay out credit easily in any of the 86 available offices in Colombia. We reduced the 7-day wait down to only 30 minutes, cut Bancoomeva’s operating costs by 81%, and almost eradicated fraud by impersonation.